Pre-Market Development

conceptualize product and market begin 12/05
meet with farmers (Farm Viability Committee) 1/06
write outline for farmer interviews 1/06
interview farmers 2/06
conduct focus group 2/06
conduct field surveys of birds 6/06
photograph birds & habitat for marketing materials 6/06
create resident survey 8/06
register web site name 9/06
preliminary web site live 9/06
mail resident survey 10/06
review field surveys (biology) 10/06
review resident survey results 12/06

First Season Market

design marketing materials 1/07
first ad set ready to publish 2/07
first ad run 3/07
final edits of brochure 3/07
final edits of offers 3/07
new web site live 3/07
brochure & offer mailed 3/07
second mailing of brochure & offer 4/07
tally community investment and award contacts 5/07
field photography for next season 4-5/07
participant bird walk 5/07
publish thank you ad 8/07

Second Season Market

start design for next season 11/07
focus groups review materials 1/08
adjust materials and revise 2/08
print marketing materials 2/08
first ad set ready to publish 3/08
first ad run 3/08
final edits of brochure 3/08
final edits of offers 3/08
new web site live 3/08
brochure & offer mailed 3/08
send mailing of brochure & offer 4/08
tally community investment and award contacts 5/08
participant bird walk 5/08
publish thank you ad 9/08